Outcome 1 -How to identify the commercial drivers for a client/customer

Outcome 2 -The importance of brand, brand awareness and the intended audience within a brief

Outcome 3 – How print and digital audiences differ and the different communication styles that could be used

Outcome 4 – How creative content can be used across channels and platforms

Outcome 5 – How to work within a budget allocation for a brief


Outcome 6 – Where content creation fits within a marketing strategy


Outcome 7 – The applicability of emerging technologies, standards and trends to a campaign


Outcome 8 – How to select/create a metadata schema to classify content for storage