Outcome 1 -How to identify the commercial drivers for a client/customer
Outcome 2 -The importance of brand, brand awareness and the intended audience within a brief
Outcome 3 – How print and digital audiences differ and the different communication styles that could be used
Outcome 4 – How creative content can be used across channels and platforms
Outcome 5 – How to work within a budget allocation for a brief
Outcome 6 – Where content creation fits within a marketing strategy
Outcome 7 – The applicability of emerging technologies, standards and trends to a campaign
Outcome 8 – How to select/create a metadata schema to classify content for storage