AIDA – Boost Your Content Marketing Strategy
There’s an oldie but a goody in copywriting that everyone who is creating content for their business should know: AIDA. It’s a simple formula that’s designed to grab people’s attention and take them through your content to the point that they take action on what they’ve read. It’s a start to finish approach to writing great content.
Much to my surprise, it doesn’t seem to be as widely discussed as you’d expect in the field of content strategy. We can learn a lot about great writing from the art of direct mail copywriting, especially how to engage, persuade, and convert our readers. Here’s a closer look at AIDA, what it is, and how to use it in your content strategy.